Locally owned small businesses give shape to the places we love. Whether or not your community is ready to join Spark Towns, your business can grow its own connective energy through our services!
Reimagine your clients and customers as a community!
Community Mapping
We dig into who is already moving through your organization, looking for trends and subgroups that can inform our process.
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We teach your team a new mindset that see its best success in empowering others. We look at your resources and services through that lens.
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We map out subgroups and common characteristics to get a detailed sense of who it is you support. We look at why they are there.
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We play match. We look at how the resources and services you have empower the people moving through your space. We get deliberate about it.
Strategic Invitation
It’s easy to lose focus chasing after everyone. We set priorities based on existing data so that your invitations work.
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We consider your communities through the four flows of energy to see where they show up.
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Like a wedding guest list, we set some priorities to focus your strategy.
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We track the data. We make sure the investments we make are working.
The Content Game
Content these days is easy to produce and play around with. So we play and keep playing until you see results.
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From public art to merch to events to partnerships to newsletters to curriculum and more, we bring a broad content toolkit that will deliver results specific to your goals.
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We work with your team to help them see where content can make them more effective and efficient. We build that content for them in real time.
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We track outcomes. We follow up. We pay attention to the ideas we are testing to see what is working until everything is. Ideally, your team is so invested in the playing part that they learn how to do it without us!
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On retainer
We strongly recommend that businesses hire us on retainer. This gives us time to develop an effective strategy and to play with that strategy until it achieves the results you need. So much of success these days is about responding in real time to opportunity. A retainer relationship lets us do just that.
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By project
If you’ve already done strategic planning and know what you want, Spark Towns is available to help you complete specific projects. Project work is also a great way for businesses new to our approach to test out our model and skills. We can explore other projects once we deliver on the first.