Our world may be more connected than it's ever been, but it’s harder and harder to find community. Everyone is searching for those connections we used to feel before algorithms and zoning codes started flattening our experience. The most magnetic places are creating unique access points for personal interaction. People aren’t buying products and services anymore. They are buying memberships and memories. Spark Towns knows connective energy. We are a new kind of service that will make your people feel part of something bigger.
Social Capital
Economies in their best forms are exercises in social capital. The idea is that we get to join into common value networks and support one another to lean into our strengths. We then trade our talents to access other people’s talents and elevate the collective in the process.
It’s easy to get distracted by other forms of capital and start measuring success in accumulated resources. But there is an emerging fourth wave of economic development that is focused on sustainability, shared prosperity, and quality of life. It emphasizes the need for vibrant ecosystems and recognizes interdependence as a core value of healthy places.
Spark Towns has the tools to energize creative communities and their businesses. We are looking for those fourth-wave pioneers that want to be part of something different. If you recognize that your best path to success is in empowering other people, you are our kind of leader. Let us help you get there!
social capital - n. the potential of individuals to secure benefits and invent solutions to problems through membership in social networks
HOW IT WORKS
Our team brings together direct experience in varied fields from entrepreneurial ecosystem building and creative placemaking to social media marketing and curriculum writing. We work with you to imagine what your community will look like in its most energized form and then focus on projects that will have immediate impact. We play together with your connective energy and leave you with a strategy that’s working and the tools to keep it going.
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We borrow a best practice from entrepreneurship that looks for Minimum Viable Projects that will test out the changes you hope to see in your community.
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We get you moving right away so that we can coach you through implementation and teach you how to grow into larger investments overtime.
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We will respond together to opportunities and challenges that arise so that you maximize your investments and gain confidence as you learn our process in real time.
FOUR ENERGY FLOWS
We pay close attention to four energy flows that are powering up vibrant communities.
ATTRACTions
We follow energy to see how it flows into your community as new people and fresh ideas.
Elevations
We evaluate your resources, positioning them to power up the people in your community.
Intersections
We look for places and partnerships that will spark energy naturally through social friction.
Radiations
We make it easy for the people in your community to spread your energy to other people.